Differential privacy was too new to deploy in 2010. It was invented in 2006 at Microsoft and first used by the Census Bureau in 2008 to protect block-level population data in the OnTheMap application. Expanding these hardened confidentiality protections to our flagship products, beginning with the 2020 Census, is a much more complicated task that has been years in the making. Nothing on this scope and scale has ever been done by a statistical agency or a private business.
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